
LUXURY COMMUNICATIONS COUNCIL
FAQs
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What is the Luxury Communications Council (LCC)?
The Luxury Communications Council (LCC) is the world’s only membership network devoted to advancing the global luxury industry by uniting, supporting, and championing leaders in luxury marketing and communications. It equips members with expert connections and thought leadership to thrive in the evolving luxury landscape.
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Who founded LCC and when?
LCC was founded in 2017 by award-winning communications leader Rosie Shephard, who recognised the need for a specialist network for luxury communications experts.
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Where is LCC based, and what regions does it cover?
LCC is headquartered in London. It has established chapters in New York (launched October 2024) and Dubai (launched May 2025), with further expansions planned.
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Who are the members of LCC?
Membership is strictly invite-only, comprised of senior in-house decision-makers—such as CMOs, Brand Directors, Marketing Directors, and Communication Directors—from globally renowned luxury brands. We are currently operating a waitlist.
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What are the main benefits and offerings for members?
LCC provides members with:
- An influential global network for meaningful collaboration and idea-sharing
- Curated events and forums, including the LCC Leaders Forum, Quarterly Fireside chats, Industry Breakfasts, PR Week PowerBook x LCC Dinners, and overnight Retreats.
- Programs including LCC Power Players, LUXURY ICONS Podcast, LCC Futures, and LCC Consults for strategic support, career progression, and recognition.
- Regular intelligence and insights via LCC Intelligence newsletter, covering trends and analysis -
How can one join LCC?
Membership is extended by invitation only and typically limited to high-level decision-makers at luxury brands. However, if you would like to discuss membership or partnership opportunities - please contact rosie@luxurycommunicationscouncil.com directly.