ABOUT LCC

Founded in 2017, Luxury Communications Council is the world’s only membership network dedicated to advancing global luxury by uniting, supporting and championing marketing and communications leaders driving the sector.

  • A woman with long blonde hair and a black blazer sitting indoors near a window with plants in the background, smiling at the camera.

    Founded in 2017 by award-winning communications leader Rosie Shephard, who recognised the need for a specialist network focused on uniting luxury’s experts.

    lcc founder→
  • Panoramic view of New York City skyline with tall skyscrapers including the Empire State Building, and the Hudson River in the distance, under cloudy skies.

    A truly international reach, with a London headquarters, LCC Chapters in Dubai and New York, and more in development.

    LCC global collective →
  • People attending a conference or seminar, smiling and engaged, sitting in rows with notebooks and pens.

    An influential, global community uniting handpicked marketing and communications leaders from world-renowned luxury brands.

    LCC members →
  • A man with a beard and dreadlocks, wearing a beige knitted sweater, speaking into a microphone during a discussion or interview.

    The LCC develops strategic partnerships with just a handful of companies that share a commitment to uniting, supporting, and championing luxury marketing & communications leaders worldwide.

    LCC Partners →

A Brief History of LCC

Luxury Communications Council is the vision of award-winning communications leader Rosie Shephard, who recognised the need for a specialist network focused on uniting luxury’s most influential marketing and communications experts. Since establishing LCC London in 2017, the network has opened Chapters in Dubai and New York, and continues its core commitment to facilitating meaningful connections, collaborations, and knowledge exchange internationally - all of which drives innovation and propels the luxury industry forward.

Rosie Shephard

Founder, Communicator, Connector

A woman with long blonde hair, wearing a black blazer and pink wide-leg pants, seated on a wooden high chair in a bright room with large windows, a tree in the background, and a table with bottles of water.

As the founder of LCC, Rosie leverages her two decades of experience and unparalleled connections to establish a powerful, purpose-driven and discerning network. With a passion for the luxury sector, Rosie is committed to advancing its growth and fostering meaningful collaborations among LCC’s members.

Rosie has a formidable background in luxury communications, having launched global brands and campaigns for major hospitality and retail houses, including the royal communications for The Queen’s Platinum Jubilee in 2022.

Prior to this, Rosie spent five years as Global Communications Director for Rocco Forte Hotels, and in 2018 founded her own award-winning agency - Shephard Communications - which is dedicated to helping existing luxury brands stay relevant and new luxury brands establish themselves in the market.

Rosie is also the curator of the Most Influential list in Luxury for the PRWeek Power Book, and a regular contributor to the Evening Standard and The Independent, two of the UK’s leading media titles.

A Global Collective

Luxury Communications Council's reach extends far beyond the UK to key international luxury markets including the GCC and North America. The LCC Chapters provide networking opportunities and resources for members across three continents, and are currently active in both Dubai and New York, with more Chapters planned in new regions.

LCC London

Founded 2017

A panel of four women and one man speaking at a holiday-themed presentation or discussion in a decorated room with Christmas greenery and a large screen displaying images related to experiences.

Our first chapter, LCC London brings together some of the most dynamic directors in the luxury world with numerous events of every scale.

80 of the most prestigious brands in the world are members of the London Chapter, and we have a waitlist of many more. 

Founding Members include LVMH, Kering Group,  Estee Lauder, Soho House Group, Conde Nast, Patek Philippe, Net a Porter, Burberry, Prada and many more.

LCC New York

Launched October 2024

Group of people gathered around a long dining table during a meal at a restaurant.

LCC New York launched in October 2024 with the first meeting held at the stunning and exclusive Roof Terrace at AMAN New York. Hilary Milnes, Executive Americas Editor at Vogue Business delivered insights on Gen Z and their disruption of the consumer funnel.

Founding Members include Dior, CHANEL, Burberry, Balenciaga, Manolo Blahnik, Graff, Bucherer, Vacheron Constantin, Mandarin Oriental, Harry Winston, Rolex, Ferragamo, Raffles, Longchamp, Quintessentially and Hugo BOSS.

LCC Dubai

Launched May 2025

A woman is giving a presentation to an audience in a modern, well-lit conference room with large windows, a large digital screen, and stylish furniture.

LCC Dubai Chapter launched in May 2025 at the brand-new Jumeirah Marsa Al Arab – uniting the GCC’s most revered luxury leaders to create something remarkable in the region.

The 50 Founding Members include  AMAN, Balenciaga, Chalhoub, Chanel, Chedi Hospitality, Dubai Economy (DET), Givenchy, Hermes,  ITP,  Kering Group, Kerzner International, Loewe, Tiffany & Co,  Vacheron Constantin, VistaJet, YSL and more.