Meet our Member: Susannah Clark, Senior VP Communications and Executive Board Member, Farfetch

What is luxury to you?

Luxury to me after a couple of years without being able to is getting back to travelling. I write this while on holiday in Ibiza. Not only does travel broaden your horizons, it’s giving me a chance to wear all the fab summer clothes and accessories  I’ve been buying on FARFETCH!

What is the biggest priority for FARFETCH right now?

Our priorities haven’t really changed – we are the platform for the luxury fashion industry which means our focus is on providing fantastic customer experiences for people buying luxury fashion online (and now also beauty which we launched in April this year). The pandemic accelerated trends the industry was already seeing with a shift online, and this will continue. 

What trends are shaping the luxury experience industry?

As above, the shift to online accelerated during the pandemic. Customers want just as immersive and enjoyable experience online as they want offline – we are seeing (and also work on) technologies which make the digital experience more ‘physical’, like embracing virtual try on and the like, and the physical shopping experience more digital – this connected experience is what we call Luxury New Retail and we have been leading in this area, launching these experiences for example in Browns Brook Street.

What brands do you most admire for their communications and marketing initiatives and why?

There are too many to name! I love brands that stand for change and innovation. Those brands are exciting to me.