Intelligence

LCC Intelligence is a regular luxury focused intelligence newsletter with curated industry news, trends and best-practice case studies. It is distributed to all LCC Members as well as a wider marketing and communications team database

What We Learned From London Fashion Week

The first fully digital fashion week from one of the four fashion capitals just ended. Was it any good? LONDON — This past weekend was always going to be unlike any London Fashion Week before. There were no live runway shows. No front row, backstage beauty scrum or heaving photographers’ pit; no mouthy security on […]

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Should Luxury Brands be Worried About Revenge Saving?

Liu Ting is a post-90 consumer who works at a boutique brand consultancy company in Shenzhen. The unexpected outbreak of COVID-19 forced her company to lay off half of the staff; fortunately her clients stayed but in financial terms, the experience left her in an anxious state of mind. Ting is now making changes to how she spends her […]

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Why Luxury Brands Aren’t Giving Up on Fashion Month

Major luxury houses are moving ahead with plans for live fashion shows in September despite coronavirus uncertainty. Cancelling live events far in advance — particularly those that rely on an international crowd — has been the norm since the coronavirus and lockdown measures to contain it rolled across the world this spring, with happenings scrapped or […]

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Business of Fashion: Why It’s So Difficult for Condé Nast to Change

Quoted from Business of Fashion- 1st July 2020 At a department-wide meeting in December 2019, Condé Nast Entertainment (CNE) President Oren Katzeff praised Vanity Fair’s “Six Degrees of Separation” as the latest hit series from the video department that created Vogue’s blockbuster “73 Questions” and Bon Appétit’s wildly popular Test Kitchen. But the producer who brought the Vanity Fair series […]

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How to Stretch Your Marketing Budget

Prices are falling on marketing channels ranging from billboards to Facebook ads, creating new opportunities for brands looking to get a bigger bang for their advertising buck. ~ Business of Fashion In Soho, the streets are empty, save for the occasional health-care worker or jogger hustling past luxury storefronts that were boarded up in the […]

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What’s Next for Resale? Secondhand fashion platforms like Poshmark, Depop and Thredup are seeing high demand during the pandemic. But will it last?

Business of Fashion: Louis Shapero was a casual user of the resale platform Depop before the pandemic. But with retail shut down across Europe and North America, his once-sleepy online storefront is suddenly buzzing. The 22-year-old British university student says he’s handled dozens of sales for Stone Island sweatshirts, Van X  Supreme sneakers and other streetwear items […]

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What buyers want from digital showrooms

Vogue Business: Despite the availability of technologies for online buying and digital showrooms, brands were caught unprepared at the end of February, when the Covid-19 outbreak arrived in Europe. For the upcoming May and June season, buyers hope brands and showrooms will adopt formats similar to e-commerce sites, with high-resolution images, videos, zoom capabilities and […]

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Retailers in the West begin cautious reopening

Vogue Business: Fashion retailers are reopening through the month of May as lockdowns ease in Europe and North America, but they anticipate a cautious response from consumers. J. Crew is the latest US retailer to file for bankruptcy protection, but it’s unlikely to be the only one as losses mount for a broad swathe of […]

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