Intelligence

LCC Intelligence is a regular luxury focused intelligence newsletter with curated industry news, trends and best-practice case studies. It is distributed to all LCC Members as well as a wider marketing and communications team database

Meet our new Member: Nicolas Streff, Global Brand & Corporate Communications Director, Belmond

What is luxury to you?  Travel has always genuinely been a luxury to me; this became even more apparent during the pandemic. It is no longer a simple act of consumption and something that some – too many? – of us took for granted. The ability to go somewhere – near or far – and […]

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GQ’s New Masculinity Goes Global

By Chantal Fernandez GQ is taking a progressive vision of masculinity global – one that’s more about exuberant personal style than suits and ties. The September issue of Condé Nast’s men’s fashion magazine will feature the same cover star, Canadian singer The Weeknd, in 19 of 21 international editions, plus a portfolio of emerging musicians in […]

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Reaching New Audiences & The Power of Partnerships

By Alice Jackson, The Dovetail Agency Recent worldwide lockdowns and the resulting change in consumer behaviour have pushed luxury brands to re-evaluate commercial and communication strategies. Reaching and engaging with new (U)HNW audiences, particularly those who have accumulated spending power, is now considered paramount for brands to succeed. It is no secret, today’s new ‘normal’ […]

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The Dawn of the Untethered Frequent Flyer

By Colin Nagy With business travel down, is there a future where we see a surge in free agents untethered to loyalty plans? This might be on the horizon for certain segments.— Colin Nagy Pre-Covid, airline status was a bragging right of a certain tier of the traveling public. Road warriors would rack up the miles, […]

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The Art of Going Dark on Social

By Alexandra Mondalek Countless fashion and beauty brands push out hundreds of social media posts weekly, across Instagram, TikTok, Twitter and more. It was newsworthy, then, when a few brands went dark, ceasing to post new content or disabling their platforms altogether. Consumers and press alike wondered what to make of the move, which is […]

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From Dior to Chanel, luxury bets big on YouTube

Brands are reporting impressive levels of response to long-form luxury fashion videos on YouTube with informed and educational content. Creators, designers and tech experts weigh in. BY LUCY MAGUIRE6 JULY 2021 DIOR Gucci hosted a fake talk show. Prada designers Miuccia Prada and Raf Simons held a buzzy post-show Q&A. YouTube, already a staple platform for industry leaders […]

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The Pavilions Hotels & Resorts Becomes First International Hotel Group to Accept Cryptocurrency

By Luxury Travel Magazine The Pavilions Hotels & Resorts has enhanced its guest experiences by becoming the first international boutique hotel group to accept cryptocurrencies from any country for hotel bookings, leading the tourism industry into the future of secure online payments. Partnering with UK-based, world-leading global crypto-payment gateway, Coindirect, all of The Pavilions’ hotels […]

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The Future of Watches: The Pre-Owned Market Will Be Worth Up To $32 Billion

Watch brands must work hard to capitalise on the increasingly important second-hand market, while digital platforms will need to sharpen their business models. This article first appeared in the special edition of The State of Fashion: Watches and Jewellery, co-published by The Business of Fashion and McKinsey & Company. The pre-owned watch market is coming […]

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Yoox to take on Depop, Ebay with new Hi_GuyZ! platform

The YNAP-owned online discount fashion retailer is launching a shopping space dedicated to Gen Z. Yoox Net-a-Porter Group’s president of fashion speaks exclusively with Vogue Business about the strategy. BY KATI CHITRAKORN31 MAY 2021 YOOX Yoox, the online luxury discount retailer owned by the Yoox Net-a-Porter Group, is making an ambitious play for Gen Z consumers by launching […]

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The ‘Baby Birkin’ NFT and the legal scrutiny on digital fashion

By Maghan McDowell As digital fashion increases in value and relevance, brands must consider how they show up in the metaverse, including how much control they want over user-generated content. MASON ROTHSCHILD A “Baby Birkin” NFT, which was an animation of a baby growing in an Hermès Birkin bag, recently sold in a Basic.Space auction for the […]

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What the new customer loyalty looks like

Loyalty programmes need to step up. Brands are making theirs more personalised, interactive and socially relevant. BY KATI CHITRAKORN17 MAY 2021 SAM ROCK FOR LACOSTE Are customer loyalty programmes fit for purpose? For luxury companies seeking a competitive edge in a post-pandemic world, that’s become a pressing question. Through customer loyalty programmes, luxury brands have an […]

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What Facebook’s New Tools Mean for the Influencer Marketing Industry

Business of Fashion, BY ALEXANDRA MONDALEK The social media giant is launching services that will help influencers better monetise their followings. But in the longterm, these changes may not best serve creators or brands. Every change Instagram implements seems to spark influencer anger. Algorithm changes purportedly hide their content; removing “likes” supposedly makes content seem less appealing; making Reels and shopping […]

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Inside Gucci and Roblox’s new Virtual World

BY MAGHAN MCDOWELL Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation. First came the Gucci Garden Archetypes installation in the brand’s Florence palazzo, a physical recreation of 15 of Gucci’s most fantastical advertising campaign sets. Now comes another Garden, open to the world and time-zone agnostic. […]

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Why Luxury Brands Need to Think Like Media Platforms

Jing Daily, Avery Booker, April 2021 Key Takeaways: Consumers now demand to be entertained by branded content, with longer and more immersive formats holding stronger appeal. Taking a “media platform” approach to marketing content is a key to closing the loop between attracting consumer attention and making sales. It’s not a question of if, but […]

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Navigating the Post-Pandemic Job Market

Insights from Yvonne Pengue, Director of ‘Spot on Minds’ recruitment agency What advice would you give to someone looking for a new role in luxury comms / marketing?  The requirements for senior roles in Marketing have changed over the past few years. The coronavirus crisis has accelerated the transition to a digital future. Companies have […]

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How Optimism is at the Core of what we do in Comms

Victoria Henson, Managing Partner, Peretti Optimism… a word we have all needed to hear and say during this past year. A word that for some of us has given hope, and for others has kept us sane. Spreading positivity in challenging times is not only a breath of fresh air but a necessity – and […]

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10 minutes with Nicky Eaton, Christie’s Head of Communications & Content EMEA

Do you think the role of the comms / marketing director is changing? Communications leads are finally being seen as a valued strategic business adviser. Sitting at its heart and joining the dots, troubled times such as we’ve just experienced always shine a light onto what’s important within a company, and comms increasingly is being […]

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Cartier, Prada Link Up with LVMH in Blockchain Alliance

By Robert Williams and M.C. Nanda With a shared platform, the luxury giants aim to fight counterfeiting and improve visibility of the supply chain. LVMH is cracking down on counterfeits. Shutterstock. Richemont-owned Cartier, the world’s biggest jewellery brand, and Milanese fashion house Prada have joined the blockchain platform Aura, a product verification and tracing system […]

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What Gucci’s new look means for fashion

The Kering-owned Italian luxury house’s Autumn/Winter 2021 collection features a surprise referencing of Balenciaga among others. BY KATI CHITRAKORN JON BRONXL FOR GUCCI Gucci’s creative director Alessandro Michele turned the Italian luxury house into one of fashion’s most recent success stories with his maximalist, logo-drenched look that embraced gender neutrality and captured Gen Z consumer spend. […]

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LVMH’s rebound: Louis Vuitton, Dior and e-commerce drive growth

The company’s fashion and leather goods division rose 52 per cent in the first quarter, exceeding expectations. BY LAURE GUILBAULT14 APRIL 2021SHARE LOUIS VUITTON LVMH has started the 2021 financial year with a return to sales growth led by demand for fashion and leather goods from Asia and US shoppers, even as its European store network […]

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London hotels team up to encourage bookings

13 Apr 2021 by Hannah Brandler, Business Traveller As hotels gear up to reopen on May 17, a collection of properties in London has teamed up to offer discounted stays and “value-added packages” to encourage bookings in the capital. Organised by marketing agency MMGY Global, Hotel Week London will comprise exclusive offers and rates at […]

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What luxury brands can learn from a niche card game

We’re Not Really Strangers has used the elemental power of conversation to build a community of three million followers on TikTok and Instagram in double-quick time. Valentino, Coach and DVF all want in. BY KATI CHITRAKORN12 APRIL 2021 WE’RE NOT REALLY STRANGERS It’s all about the community. In a nutshell, that’s why luxury brands ranging from […]

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The Next Generation of Watch Buyers

By Diana Pearl, The Business of Fashion The watch market, long focused on men of a certain age, is getting a boost from women and younger consumers thanks to the rise of watch-focused social media accounts and more youth-focused marketing. The watch industry has spent the last decade wooing young people with global marketing campaigns […]

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Anya Hindmarch to Open Five-Store ‘Village’ in London as Part of New Retail Strategy

By Tamison O’Connor, Business of Fashion The unusual retail concept will bring the brand’s playful wit to life through a mix of spaces dedicated to product, pop-up activities and a café. Anya Hindmarch has never been one to do things by halves. Londoners may remember Valentine’s Day in 2018, when her namesake brand, known for […]

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The Reason Bottega Veneta Left Instagram

By Alice Cary, British Vogue When Bottega Veneta vanished from Instagram, it was something of a virtual mic drop. At the start of the year, news broke that the cult brand had deleted its social media accounts, prompting much speculation around why. Maybe creative director Daniel Lee had decided to focus on organic promotion courtesy of […]

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Post-pandemic playbook: The return to physical marketing

Mansur Gavriel, Loewe and other luxury brands are leaning into traditional analogue marketing as a way to cut through the noise online and connect with consumers at home. This is the first in a new series unravelling the post-pandemic shifts from consumer behaviours to luxury store footprints. Luxury brands are betting on traditional forms of […]

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What A New Wave of Italian M&A Means for Fashion

Italian fashion entrepreneurs are adding new brands to their stables. How could recent deals like OTB’s acquisition of Jil Sander and Moncler’s purchase of Stone Island shift the sector? By Business of Fashion Carlo Rivetti had always turned down offers to buy his brand, Stone Island, wary that a new owner would scale up too […]

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The Changing Behaviours of the HNWI

 by Winston Chesterfield, Founder, Barton. Has your the focus of your client work changed over the past year as a result of the pandemic? Some of the work has definitely changed. Lots of clients are looking to the future beyond the pandemic, trying to understand how attitudes may change and whether their business is exposed […]

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An insight into Post Pandemic spending

by Jayne Alexander, Managing Director, The Dovetail Agency The events of the past year have, unquestionably, been difficult for large numbers of people. Yet, as we begin to find our way out of the pandemic, it is vital that we start to look for the positives, and to determine how we can best recast recent […]

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Are You Using Consumer Data Ethically?

A push for privacy is forcing companies to change the way they gather and use consumer data to sell products online. Here’s how fashion brands can adapt. A best friend might know when you celebrate a birthday, or landed a new job or even lost weight. So, too, does your favourite fashion brand. Whether they’re […]

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