Intelligence

LCC Intelligence is a regular luxury focused intelligence newsletter with curated industry news, trends and best-practice case studies. It is distributed to all LCC Members as well as a wider marketing and communications team database

What Fashion Wants From a Biden Presidency

Designer and brands can expect a 180-degree turn on topics ranging from climate change to race relations. Here’s what to expect in the new administration’s opening days. It was the White House that catapulted Prabal Gurung’s label into mainstream American fashion, just shy of a decade ago. First Lady Michelle Obama had worn a twill […]

Read More

For Fashion Brands, TV Show Placements Upstage Magazine Editorials

Brands want to be on screen for the next must-see streaming moment. Here’s how some have made it on customers’ radars. In November, the internet devoured a photo of the cast of the Gossip Girl reboot, lounging on the steps of the Metropolitan Museum of Art in New York like their mid-aughts predecessors Blair Waldorf […]

Read More

China’s New Generation of Fashion Media Powerbrokers

What can brands expect from former deputies who rose through the ranks of the industry and have taken the reins from predecessors with bigger personalities and more power? A new editor-in-chief at Vogue China, expected to be announced any day now, is just the latest in a string of new editors appointed to China’s most important […]

Read More

The coolest new hotels that have (quietly) opened during the pandemic

In the depths of lockdown, where do you dream of? Remote islands and deserted beaches? Mountain tops or buzzy cities? I dream of hotels: ones I’ve been to; ones I want to go to. I even made an entire wishlist in the first lockdown. I love everything about them (hardly surprising given my role as […]

Read More

Why is Everyone Betting on Farfetch?

The pandemic has been good to Farfetch. On Thursday, the online luxury power player reported another record quarter, with the value of goods sold reaching $798 million in the three months ending September 30, a 62 percent increase from the same period a year earlier. Revenue was $438 million, up 71 percent year over year, […]

Read More

Unlocking the Chinese KOL Economy

Given the unparalleled scale of Chinese KOLs, Launchmetrics, the technology and data analytics provider for the fashion, luxury and beauty industries, has set its sights on China with the acquisition of Chinese influencer analytics firm Parklu. The deal announced today, for an undisclosed figure, gives Launchmetrics access to Parklu’s analytics covering more than 100,000 influencers […]

Read More

What the World’s Largest Trade Agreement Means for Fashion

Who are the industry’s big winners and losers as a result of this week’s signing of the Regional Comprehensive Economic Partnership (RCEP)? China is being lauded as a big winner in a newly signed agreement reducing trade barriers across 15 countries in the Asia-Pacific region. The Regional Comprehensive Economic Partnership (RCEP) accounts for approximately 30 […]

Read More

Good news on the vaccine. Now what?

A vaccine for Covid-19 is in sight, but analysts do not expect a speedy return to normal. Good news, at last, for the world: global stock markets rallied this week after Biontech and Pfizer announced preliminary results suggesting that their Covid-19 vaccine is 90 per cent effective. The logistical challenges are steep and full data […]

Read More

Should luxury brands be completely transforming 2021 comms strategies?

Should luxury brands be completely transforming 2021 comms strategies? Insights from Francoise Peretti, Founder and Managing Partner, Peretti Communications Since the Covid19 outbreak, have you been working with clients in a different way? As an agency, our role is to keep our clients updated at all times with the media landscape, as well as upcoming trends […]

Read More

Luxury’s Coronavirus Recovery: Who’s Ahead and Who’s Behind?

Some sank, others surged. BoF examines how Kering, Hermès and Moncler stacked up against the high bar set by LVMH’s fashion and leather goods division last week – Last week, LVMH said 3Q fashion sales returned to double-digit growth – Hermès also returned to growth, rising 7 percent – Kering’s Gucci sank 9 percent, smaller Bottega Veneta […]

Read More

What Does a Winning Post-Covid Marketing Plan Look Like?

Business of Fashion: Crisis-driven cuts to marketing budgets have been anything but uniform. Here’s where CMOs are placing their bets next year. NEW YORK, United States — LNDBRG, a contemporary brand that specialises in elevated staples, took out an advertisement in the August issue of Vogue. It might be the last one for a while. “When things […]

Read More

The Covid-era Communications Strategy

Expert insights from Jayne Alexander, Managing Director of The Dovetail Agency Since the Covid19 outbreak, have you been working with clients in a different way? Since the Covid-19 outbreak, we have all had to adapt our styles to working remotely, across our internal team as well as with our client teams. Communication has never been […]

Read More

eBay v Amazon: who will win the luxury fashion war?

The Telegraph: Will you add a Roland Mouret skirt to your basket alongside pet food? Who doesn’t love a bargain? Some of my happiest retail therapy moments unfolded in Bicester Village, schmoozing those omnipotent assistants in the Marni, Celine, Dior and Loewe stores. They’re the people with the true power in fashion – they know […]

Read More

Business of Fashion: Can Amazon Crack the Luxury Market This Time?

Business of Fashion: The American e-commerce giant has been trying to lure luxury fashion brands to its platform for years. Now, it’s new, mobile-only ‘Luxury Stores’ launch aims to adapt the successful template set out by Alibaba’s Tmall for its customers. Quoted from Business of Fashion – September 2020 Amazon’s first fashion ad ran in […]

Read More

Burberry will livestream its summer 2021 show on Twitch, becoming the first luxury fashion brand to broadcast on the platform

Business Insider: Burberry said it plans to become the first luxury retailer to livestream a fashion show on streaming service Twitch,  which is typically used for video games content. The British fashion house, which has more than 400 stores globally, will broadcast its Spring/Summer 2021 show on the streaming platform on September 17, it announced […]

Read More

London Fashion Week under pressure from Covid-19 restrictions

Vogue Business: London’s first online fashion week back in June was a mixed bag, and the British Fashion Council’s hopes to strike the right balance by blending physical and digital have been scuppered by new Covid-19 restrictions. London Fashion Week is under pressure after new rules jeopardised plans to return to physical events. UK Prime […]

Read More

Understanding luxury in India

With a population of 1.3 billion, making it the world’s second-most populous country, India is a potential luxury behemoth. But the emerging middle-class has yet to accrue the wealth to pivot to luxury purchases, and the sector remains small, valued at around $6 billion, according to Boston Consulting Group (BCG). Modern international luxury brands didn’t […]

Read More

As companies try to address racism, a generic response is no longer enough

As companies try to address racism, a generic response is no longer enough~ Fast Company When JPMorgan Chase CEO Jamie Dimon took a knee with employees to signal support for the Black Lives Matter movement, the move brought more criticism than praise. Activists and Black business owners were quick to point out the bank’s recent history of […]

Read More

Eight Ways ASEAN Consumer Habits Will Change by 2030

While COVID-19 will cause a significant economic impact with potential GDP contractions in 2020 and likely spilling over to 2021, the long-term fundamentals of the ten Association of Southeast Asian Nations (ASEAN) member states are on the cusp of a tremendous leap forward in socio-economic progress. Over the next decade, the region will be the […]

Read More

What We Learned From London Fashion Week

The first fully digital fashion week from one of the four fashion capitals just ended. Was it any good? LONDON — This past weekend was always going to be unlike any London Fashion Week before. There were no live runway shows. No front row, backstage beauty scrum or heaving photographers’ pit; no mouthy security on […]

Read More

Should Luxury Brands be Worried About Revenge Saving?

Liu Ting is a post-90 consumer who works at a boutique brand consultancy company in Shenzhen. The unexpected outbreak of COVID-19 forced her company to lay off half of the staff; fortunately her clients stayed but in financial terms, the experience left her in an anxious state of mind. Ting is now making changes to how she spends her […]

Read More

Why Luxury Brands Aren’t Giving Up on Fashion Month

Major luxury houses are moving ahead with plans for live fashion shows in September despite coronavirus uncertainty. Cancelling live events far in advance — particularly those that rely on an international crowd — has been the norm since the coronavirus and lockdown measures to contain it rolled across the world this spring, with happenings scrapped or […]

Read More

Business of Fashion: Why It’s So Difficult for Condé Nast to Change

Quoted from Business of Fashion- 1st July 2020 At a department-wide meeting in December 2019, Condé Nast Entertainment (CNE) President Oren Katzeff praised Vanity Fair’s “Six Degrees of Separation” as the latest hit series from the video department that created Vogue’s blockbuster “73 Questions” and Bon Appétit’s wildly popular Test Kitchen. But the producer who brought the Vanity Fair series […]

Read More

How to Stretch Your Marketing Budget

Prices are falling on marketing channels ranging from billboards to Facebook ads, creating new opportunities for brands looking to get a bigger bang for their advertising buck. ~ Business of Fashion In Soho, the streets are empty, save for the occasional health-care worker or jogger hustling past luxury storefronts that were boarded up in the […]

Read More

What’s Next for Resale? Secondhand fashion platforms like Poshmark, Depop and Thredup are seeing high demand during the pandemic. But will it last?

Business of Fashion: Louis Shapero was a casual user of the resale platform Depop before the pandemic. But with retail shut down across Europe and North America, his once-sleepy online storefront is suddenly buzzing. The 22-year-old British university student says he’s handled dozens of sales for Stone Island sweatshirts, Van X  Supreme sneakers and other streetwear items […]

Read More

What buyers want from digital showrooms

Vogue Business: Despite the availability of technologies for online buying and digital showrooms, brands were caught unprepared at the end of February, when the Covid-19 outbreak arrived in Europe. For the upcoming May and June season, buyers hope brands and showrooms will adopt formats similar to e-commerce sites, with high-resolution images, videos, zoom capabilities and […]

Read More

Retailers in the West begin cautious reopening

Vogue Business: Fashion retailers are reopening through the month of May as lockdowns ease in Europe and North America, but they anticipate a cautious response from consumers. J. Crew is the latest US retailer to file for bankruptcy protection, but it’s unlikely to be the only one as losses mount for a broad swathe of […]

Read More