Intelligence

LCC Intelligence is a regular luxury focused intelligence newsletter with curated industry news, trends and best-practice case studies. It is distributed to all LCC Members as well as a wider marketing and communications team database

Cartier, Prada Link Up with LVMH in Blockchain Alliance

By Robert Williams and M.C. Nanda With a shared platform, the luxury giants aim to fight counterfeiting and improve visibility of the supply chain. LVMH is cracking down on counterfeits. Shutterstock. Richemont-owned Cartier, the world’s biggest jewellery brand, and Milanese fashion house Prada have joined the blockchain platform Aura, a product verification and tracing system […]

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What Gucci’s new look means for fashion

The Kering-owned Italian luxury house’s Autumn/Winter 2021 collection features a surprise referencing of Balenciaga among others. BY KATI CHITRAKORN JON BRONXL FOR GUCCI Gucci’s creative director Alessandro Michele turned the Italian luxury house into one of fashion’s most recent success stories with his maximalist, logo-drenched look that embraced gender neutrality and captured Gen Z consumer spend. […]

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LVMH’s rebound: Louis Vuitton, Dior and e-commerce drive growth

The company’s fashion and leather goods division rose 52 per cent in the first quarter, exceeding expectations. BY LAURE GUILBAULT14 APRIL 2021SHARE LOUIS VUITTON LVMH has started the 2021 financial year with a return to sales growth led by demand for fashion and leather goods from Asia and US shoppers, even as its European store network […]

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London hotels team up to encourage bookings

13 Apr 2021 by Hannah Brandler, Business Traveller As hotels gear up to reopen on May 17, a collection of properties in London has teamed up to offer discounted stays and “value-added packages” to encourage bookings in the capital. Organised by marketing agency MMGY Global, Hotel Week London will comprise exclusive offers and rates at […]

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What luxury brands can learn from a niche card game

We’re Not Really Strangers has used the elemental power of conversation to build a community of three million followers on TikTok and Instagram in double-quick time. Valentino, Coach and DVF all want in. BY KATI CHITRAKORN12 APRIL 2021 WE’RE NOT REALLY STRANGERS It’s all about the community. In a nutshell, that’s why luxury brands ranging from […]

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The Next Generation of Watch Buyers

By Diana Pearl, The Business of Fashion The watch market, long focused on men of a certain age, is getting a boost from women and younger consumers thanks to the rise of watch-focused social media accounts and more youth-focused marketing. The watch industry has spent the last decade wooing young people with global marketing campaigns […]

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Anya Hindmarch to Open Five-Store ‘Village’ in London as Part of New Retail Strategy

By Tamison O’Connor, Business of Fashion The unusual retail concept will bring the brand’s playful wit to life through a mix of spaces dedicated to product, pop-up activities and a café. Anya Hindmarch has never been one to do things by halves. Londoners may remember Valentine’s Day in 2018, when her namesake brand, known for […]

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The Reason Bottega Veneta Left Instagram

By Alice Cary, British Vogue When Bottega Veneta vanished from Instagram, it was something of a virtual mic drop. At the start of the year, news broke that the cult brand had deleted its social media accounts, prompting much speculation around why. Maybe creative director Daniel Lee had decided to focus on organic promotion courtesy of […]

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Post-pandemic playbook: The return to physical marketing

Mansur Gavriel, Loewe and other luxury brands are leaning into traditional analogue marketing as a way to cut through the noise online and connect with consumers at home. This is the first in a new series unravelling the post-pandemic shifts from consumer behaviours to luxury store footprints. Luxury brands are betting on traditional forms of […]

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What A New Wave of Italian M&A Means for Fashion

Italian fashion entrepreneurs are adding new brands to their stables. How could recent deals like OTB’s acquisition of Jil Sander and Moncler’s purchase of Stone Island shift the sector? By Business of Fashion Carlo Rivetti had always turned down offers to buy his brand, Stone Island, wary that a new owner would scale up too […]

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The Changing Behaviours of the HNWI

 by Winston Chesterfield, Founder, Barton. Has your the focus of your client work changed over the past year as a result of the pandemic? Some of the work has definitely changed. Lots of clients are looking to the future beyond the pandemic, trying to understand how attitudes may change and whether their business is exposed […]

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An insight into Post Pandemic spending

by Jayne Alexander, Managing Director, The Dovetail Agency The events of the past year have, unquestionably, been difficult for large numbers of people. Yet, as we begin to find our way out of the pandemic, it is vital that we start to look for the positives, and to determine how we can best recast recent […]

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Are You Using Consumer Data Ethically?

A push for privacy is forcing companies to change the way they gather and use consumer data to sell products online. Here’s how fashion brands can adapt. A best friend might know when you celebrate a birthday, or landed a new job or even lost weight. So, too, does your favourite fashion brand. Whether they’re […]

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The new intimacy: Understanding Clubhouse’s young consumers

2021 New social app Clubhouse creates small, intimate communities. Fashion and beauty brands could learn a lot about their younger customers. But not in China. Clubhouse is the buzzy new social app of 2021. Freshly valued at $1 billion after a reported $100 million funding round led by Andreessen Horowitz in January, the audio-chat app […]

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What Fashion Wants From a Biden Presidency

Designer and brands can expect a 180-degree turn on topics ranging from climate change to race relations. Here’s what to expect in the new administration’s opening days. It was the White House that catapulted Prabal Gurung’s label into mainstream American fashion, just shy of a decade ago. First Lady Michelle Obama had worn a twill […]

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For Fashion Brands, TV Show Placements Upstage Magazine Editorials

Brands want to be on screen for the next must-see streaming moment. Here’s how some have made it on customers’ radars. In November, the internet devoured a photo of the cast of the Gossip Girl reboot, lounging on the steps of the Metropolitan Museum of Art in New York like their mid-aughts predecessors Blair Waldorf […]

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China’s New Generation of Fashion Media Powerbrokers

What can brands expect from former deputies who rose through the ranks of the industry and have taken the reins from predecessors with bigger personalities and more power? A new editor-in-chief at Vogue China, expected to be announced any day now, is just the latest in a string of new editors appointed to China’s most important […]

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The coolest new hotels that have (quietly) opened during the pandemic

In the depths of lockdown, where do you dream of? Remote islands and deserted beaches? Mountain tops or buzzy cities? I dream of hotels: ones I’ve been to; ones I want to go to. I even made an entire wishlist in the first lockdown. I love everything about them (hardly surprising given my role as […]

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Why is Everyone Betting on Farfetch?

The pandemic has been good to Farfetch. On Thursday, the online luxury power player reported another record quarter, with the value of goods sold reaching $798 million in the three months ending September 30, a 62 percent increase from the same period a year earlier. Revenue was $438 million, up 71 percent year over year, […]

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Unlocking the Chinese KOL Economy

Given the unparalleled scale of Chinese KOLs, Launchmetrics, the technology and data analytics provider for the fashion, luxury and beauty industries, has set its sights on China with the acquisition of Chinese influencer analytics firm Parklu. The deal announced today, for an undisclosed figure, gives Launchmetrics access to Parklu’s analytics covering more than 100,000 influencers […]

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What the World’s Largest Trade Agreement Means for Fashion

Who are the industry’s big winners and losers as a result of this week’s signing of the Regional Comprehensive Economic Partnership (RCEP)? China is being lauded as a big winner in a newly signed agreement reducing trade barriers across 15 countries in the Asia-Pacific region. The Regional Comprehensive Economic Partnership (RCEP) accounts for approximately 30 […]

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Good news on the vaccine. Now what?

A vaccine for Covid-19 is in sight, but analysts do not expect a speedy return to normal. Good news, at last, for the world: global stock markets rallied this week after Biontech and Pfizer announced preliminary results suggesting that their Covid-19 vaccine is 90 per cent effective. The logistical challenges are steep and full data […]

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Should luxury brands be completely transforming 2021 comms strategies?

Should luxury brands be completely transforming 2021 comms strategies? Insights from Francoise Peretti, Founder and Managing Partner, Peretti Communications Since the Covid19 outbreak, have you been working with clients in a different way? As an agency, our role is to keep our clients updated at all times with the media landscape, as well as upcoming trends […]

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Luxury’s Coronavirus Recovery: Who’s Ahead and Who’s Behind?

Some sank, others surged. BoF examines how Kering, Hermès and Moncler stacked up against the high bar set by LVMH’s fashion and leather goods division last week – Last week, LVMH said 3Q fashion sales returned to double-digit growth – Hermès also returned to growth, rising 7 percent – Kering’s Gucci sank 9 percent, smaller Bottega Veneta […]

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What Does a Winning Post-Covid Marketing Plan Look Like?

Business of Fashion: Crisis-driven cuts to marketing budgets have been anything but uniform. Here’s where CMOs are placing their bets next year. NEW YORK, United States — LNDBRG, a contemporary brand that specialises in elevated staples, took out an advertisement in the August issue of Vogue. It might be the last one for a while. “When things […]

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The Covid-era Communications Strategy

Expert insights from Jayne Alexander, Managing Director of The Dovetail Agency Since the Covid19 outbreak, have you been working with clients in a different way? Since the Covid-19 outbreak, we have all had to adapt our styles to working remotely, across our internal team as well as with our client teams. Communication has never been […]

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eBay v Amazon: who will win the luxury fashion war?

The Telegraph: Will you add a Roland Mouret skirt to your basket alongside pet food? Who doesn’t love a bargain? Some of my happiest retail therapy moments unfolded in Bicester Village, schmoozing those omnipotent assistants in the Marni, Celine, Dior and Loewe stores. They’re the people with the true power in fashion – they know […]

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Business of Fashion: Can Amazon Crack the Luxury Market This Time?

Business of Fashion: The American e-commerce giant has been trying to lure luxury fashion brands to its platform for years. Now, it’s new, mobile-only ‘Luxury Stores’ launch aims to adapt the successful template set out by Alibaba’s Tmall for its customers. Quoted from Business of Fashion – September 2020 Amazon’s first fashion ad ran in […]

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Burberry will livestream its summer 2021 show on Twitch, becoming the first luxury fashion brand to broadcast on the platform

Business Insider: Burberry said it plans to become the first luxury retailer to livestream a fashion show on streaming service Twitch,  which is typically used for video games content. The British fashion house, which has more than 400 stores globally, will broadcast its Spring/Summer 2021 show on the streaming platform on September 17, it announced […]

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London Fashion Week under pressure from Covid-19 restrictions

Vogue Business: London’s first online fashion week back in June was a mixed bag, and the British Fashion Council’s hopes to strike the right balance by blending physical and digital have been scuppered by new Covid-19 restrictions. London Fashion Week is under pressure after new rules jeopardised plans to return to physical events. UK Prime […]

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