Intelligence

LCC Intelligence is a regular luxury focused intelligence newsletter with curated industry news, trends and best-practice case studies. It is distributed to all LCC Members as well as a wider marketing and communications team database

How Artificial Intelligence will Revolutionise the Luxury Industry

By Rosie Shephard, Founder, Luxury Communications Limited In 2023, the luxury industry is set to be disrupted by the advancements in artificial intelligence (AI). AI technology has been making strides in various industries and is now poised to revolutionize the luxury market. With the help of AI, luxury brands will be able to offer a […]

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Preparing for a Post-Covid World: the Future of Luxury Travel Retail

Tong answers your burning questions about China What’s changed in China’s approach to Covid? If we recall the protests from late last year, we can pinpoint the origin of this change in policy. In November 2022, after three years of increasingly strict lockdowns, Chinese society took to the streets to vent frustration at the government’s […]

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The Magic of the Window Display

Just before Christmas, Rankin Creative were obsessing over the show-stopping power of window displays, as brands surpassed themselves to create festive magic. A fair few of us are (sadly) old enough to remember the 1980s Kim Cattrall, Andrew McCarthy, hit Mannequin, and found ourselves debating just what it is about this medium that makes it […]

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What China’s reopening means for luxury

This month we received the big news that China is reopening its borders to foreign travel, but challenges are expected to persist for at least the first quarter of 2023…. Full article

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Dame Vivienne Westwood: fashion designer dies aged 81

A look at LCC Member brand Vivienne Westwood and her life following her death last month…. Full article

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New luxury hospitality spots opening up in 2023

A reminder of the best of the luxury new hospitality spots opening up in 2023 all over London. Featuring… The Peninsula London, Raffles London at The OWO, 1 Hotel, Sun Street, The Broadwick, Art’otel Battersea, Ruby Zoe Full article

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Misconceptions about the United Arab Emirates and Luxury

By Isabel Tapp, Founder of Luxury Communications Council, GCC Chapter With Ferraris at every corner, palatial malls and women swinging their designer handbags, it’s easy to leap to conclusions about what luxury is to those living in the United Arab Emirates. As a country with one of the highest disposable incomes in the world and […]

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Key Learnings from the LCC Leaders Forum 2022

Rosie Shephard, Founder of the LCC, shares her learnings from the Leaders Forum “Scale is tacky” – Adam Baidawi, Editorial Director, GQ. Luxury brands should bring back intimacy in everything you do. New luxury is about self expression and diversity of mind, body and attitude. Brands should find a particular group of people who you want to reach and hone in on them to […]

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Why entertainment is the most powerful playground for today’s luxury brands.

“Even in the highest echelons of luxury, people don’t just buy products, they buy brands – and increasingly brands that talk to who they are and demonstrate a sense of shared value. Traditional advertising doesn’t do enough to let you build truly emotional connection with your audience, brands have to be more innovative and take […]

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Why luxury brands are flocking to the Middle East

By Isabel Tapp, Founder of Luxury Communications Council, GCC Chapter – No one was spared during the pandemic, least not the luxury sector. The luxury market declined during Covid and as many in Europe and around the world face a cost of living crisis and impending recession, there’s no doubt challenges lay ahead.  But this […]

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Why Virtual Shopping Still Matters for the Holidays

BY MADELEINE SCHULZ November 29, 2022 Virtual shopping — a new feature of the holiday season in recent years — has matured. Many brands are shifting to standalone digital stores to boost purchases and data insights, while embracing gamification and social shopping. Stores are open for the holidays, and virtual shopping — a critical tool at […]

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The Risks of Celebrity Marketing

By Pierre Mallevays 29 November 2022 Kanye West’s fall from grace is going to cost Adidas $250 million this year alone. “Lipstick King” Austin Li left brands in the lurch during a crucial selling period in China before making a miraculous reappearance on Alibaba’s Taobao in September, attracting 50 million viewers. Johnny Depp’s defamation case drove […]

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This Year, Fashion Gamified. But What Were The Best Luxury Fashion Gaming Collabs Of 2022?

By Bethanie Ryder 1 December 2022 Luxury houses across the globe are leveling up their efforts in gaming collabs — working with titles from Zepeto to Fortnite. It’s proof that the sector is still at the top of its game when it comes to winning over fans.  With the video game market estimated to exceed $200 billion (1.4 […]

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Los Angeles, the Fifth Fashion City?

By Lauren Sherman 4 December 2022 Celine is the latest brand to show a collection there, further cementing Southern California’s status as a regular stop on luxury’s global circuit. That, plus what else to watch for this week. Another December, another fashion month? Over the course of two weeks, Dior Men is showing in Cairo, Chanel in […]

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How China’s Branded Residences Are Bringing Luxury Home

By Gyln Atwal 25 November 2022 Property has always been a key wealth asset for the affluent across the globe, but the rise of branded residences has given new life to both the financial and emotional value of bricks and mortar. Savills’ Spotlight: Branded Residences — 2022 report points out that there are 640 branded residence schemes […]

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The Times to Increase Luxury Coverage with Dedicated Online Vertical

By Tamison O’Connor for Business of Fashion The British newspaper will launch a digital extension of its Luxx print supplement in response to interest from advertisers and readers, Luxx editor-in-chief Kate Reardon said. British broadsheet newspaper The Times is set to launch a new digital luxury vertical Nov. 9. The new venture will be an […]

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Should Your Brand Have a Discord?

By Marc Bain for Business of Fashion As they rush to launch Discord servers, more fashion brands are learning managing a community and keeping it safe from hacks is no small task. KEY INSIGHTS Discord allows fans of a brand to congregate and talk among themselves as well as with the brand, making it a […]

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Do Fashion Brands Need to ‘BeReal?’

By Joan Kennedy for Business of Fashion The new social media app has skyrocketed in popularity over the past year, and brands are still working out whether they have a place on the platform. Gen-Z has a new favourite app. And where Gen-Z goes, fashion is sure to follow. The French app BeReal, which rose […]

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The Implications of Gen-Z for the Fashion Industry — in Five Charts

By Benjamin Schneider and Diana Lee for Business of Fashion All businesses must learn to navigate the cultural and technological shifts ushered in by young consumers, but this is particularly important for the fashion industry because it is predicated on style and novelty. Gen-Zers — the first true digital natives — range from ages 12 […]

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Luxury Outpaces Other Industries With NFT Drops, New Study Finds

By Bethanie Ryder of Jing Daily When it comes to NFTs, luxury and fashion labels are reigning supreme. A recent study titled “Which Industry has the Most Brand NFTs?” by leading crypto market analyst CoinGecko highlights that the apparel and luxury goods industry has witnessed the most NFT launches since 2020, in comparison to other sectors […]

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Handbag Prices Are Skyrocketing. Who’s Buying Them?

By BENJAMIN SCHNEIDER, DIANA LEE for Business of Fashion As Versace becomes the latest brand planning to hike its handbag prices, BoF Insights looks at the degree to which consumers’ budgets accommodate these higher prices. Brands have been steadily increasing the prices of their designer bags for years, long before the recent record inflation. The average price […]

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Does Instagram still matter for beauty brands?

BY DANIELA MOROSINI for Vogue Business Is it a temporary glitch or a sign that Instagram’s glory days are waning? Beauty brands, including Jones Road Beauty and Frank Body, give their take on both Instagram and TikTok. It’s the hypocentre of countless trends and the birthplace of the influencer — Instagram has changed how younger generations […]

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The emotions of the wealthy buying luxury

By Winston Chesterfield For the wealthy, a purchase without a positive emotion is a wasted purchase – wealthy individuals like to maximise the number of positive experiences they can have in day or a week and purchasing things is part of that. However, negative emotions can also play a central role in why they choose […]

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The fashion leaders ’embarrassed’ to be in the industry

The Danish brand heads open up about the complexities of being climate-conscious in the fashion industry, sharing that they are striving for B Corp certification as part of the brand’s future-proofing efforts. Written by: Leah Dolan for CNN When asked how they turned Ganni into the formidable fashion brand it is today, husband-and-wife co-founders Nicolaj […]

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The Secrets to a Successful NFT Drop

The reasons some fashion NFTs are successes and others fall flat goes beyond having big, recognisable brands involved and comes down to factors like their creativity, audience and value for the price. By  Marc Bain for Business of Fashion KEY INSIGHTS The best NFT projects have a few things in common, like creativity, appeal to […]

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In the fantastical metaverse, fashion still craves realism

Idoru, a new app, lets users build their identities from the ground up, unlocking new learnings about what people want to wear and look like in the metaverse. BY MADELEINE SCHULZ for Vogue Business A new app is helping people find their true-to-life style and identity in the metaverse, where fantastical fashion has taken a front […]

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The Secret To Unlocking Luxury Brands’ Pricing Power

By Daniel Langer for JING Daily One of the biggest hurdles in pricing is often preconceived belief. It’s human nature to assume that because something apparently makes sense, it should always be the case. A little more than a decade ago I developed a luxury pricing tool that I named the Luxury Index (LI). It’s […]

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Gen Z loves shopping hauls. Can they ever be sustainable?

By Lucy Maguire for Vogue Business Younger generations can’t get enough of watching people try on “hauls” of clothing on TikTok and YouTube. Previously associated with ultra-fast fashion brands, now secondhand platforms are seizing the opportunity. Creator and curve model Remi Bader started posting weekly hauls on TikTok during the pandemic. In the two years […]

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The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever

By Marc Bain for Business of Fashion The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets. Between TikTok’s explosive rise and Instagram’s new emphasis on Reels, one social-media trend is clear: video is king. For fashion businesses, that marks a momentous shift […]

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How China’s Gen Z Threatens Luxury As We Know It

By Daniel Langer for JING Daily One of the biggest disruptors ever for the luxury industry is a new generation that has a drastically different worldview than previous ones: Generation Z is massively changing the face of luxury brands worldwide. While some groups, Gucci, Balenciaga, IWC, and Louis Vuitton in particular, have already, at least in part, […]

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