Intelligence

LCC Intelligence is a regular luxury focused intelligence newsletter with curated industry news, trends and best-practice case studies. It is distributed to all LCC Members as well as a wider marketing and communications team database

How to Stretch Your Marketing Budget

Prices are falling on marketing channels ranging from billboards to Facebook ads, creating new opportunities for brands looking to get a bigger bang for their advertising buck. ~ Business of Fashion In Soho, the streets are empty, save for the occasional health-care worker or jogger hustling past luxury storefronts that were boarded up in the […]

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What’s Next for Resale? Secondhand fashion platforms like Poshmark, Depop and Thredup are seeing high demand during the pandemic. But will it last?

Business of Fashion: Louis Shapero was a casual user of the resale platform Depop before the pandemic. But with retail shut down across Europe and North America, his once-sleepy online storefront is suddenly buzzing. The 22-year-old British university student says he’s handled dozens of sales for Stone Island sweatshirts, Van X  Supreme sneakers and other streetwear items […]

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What buyers want from digital showrooms

Vogue Business: Despite the availability of technologies for online buying and digital showrooms, brands were caught unprepared at the end of February, when the Covid-19 outbreak arrived in Europe. For the upcoming May and June season, buyers hope brands and showrooms will adopt formats similar to e-commerce sites, with high-resolution images, videos, zoom capabilities and […]

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Retailers in the West begin cautious reopening

Vogue Business: Fashion retailers are reopening through the month of May as lockdowns ease in Europe and North America, but they anticipate a cautious response from consumers. J. Crew is the latest US retailer to file for bankruptcy protection, but it’s unlikely to be the only one as losses mount for a broad swathe of […]

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