Intelligence

LCC Intelligence is a regular luxury focused intelligence newsletter with curated industry news, trends and best-practice case studies. It is distributed to all LCC Members as well as a wider marketing and communications team database

Lessons from Kate Moss

By RANKIN CREATIVE Luxury is an artform. And like all great artforms, the ultimate state it can achieve is timelessness. Timeless brands and timeless pieces that ascend the seasonal churn and live on an eternal plain. Rise above new technologies, trends and fads, audiences, moments, and markets. Chanel. The Birkin bag. Icons. Almost mythical. It’s […]

Read More

The Luxury Hospitality Trends Report: An Industry in Flux

By Matter of Form We’re proud to work with some of the biggest brands in luxury hospitality and from these projects we identify endless insights and opportunities for the wider industry. So we’re summarising six key shifts defining the state of luxury hospitality, for brands and buyers who want stat-backed strategy to cut through the […]

Read More

The Best Exotic Metaverse Hotel:
Imagining a Virtual Hotel for the Web3 Age

By Matter Of Form As a team of 70 craft-honing, culture-tapping creatives obsessed with designing what’s next, it should come as no surprise our latest paper is our musings on what hospitality means when real-life amenities and physical service are stripped away.  We asked questions like what hidden meanings and rituals could be leveraged when […]

Read More

A New Age of Collaboration Between Hotels and Luxury Brands

By Isabel Tapp, Founder of Luxury Communications Council, GCC Chapter In the GCC, we’re no strangers to collaborations between hotels and luxury fashion houses, with the likes of Armani Hotel, Palazzo Versace and Bulgari Resort in Dubai – hotels and resorts that are the living, breathing embodiment of their respective brands. And while hotels have […]

Read More

China’s Great Reopening: Five Key Takeaways

By Adam Knight, TONG Cofounder Three years of Zero-Covid restrictions have taken their toll on global travel retail and hospitality. As the last of China’s pandemic measures were lifted at the beginning of this year, how quickly should we expect Chinese outbound travel to recover, how have the expectations of China’s travelling shoppers changed, and […]

Read More

Diamond Disrupters Challenge Mayfair’s Traditional Luxury Market

Financial Times Discreet showrooms in the affluent area of central London are attracting a values-oriented millennial clientele. From Tiffany to Graff, legacy diamond marques have long been drawn to London’s Mayfair district. Lately, though, disrupters have been arriving with non-traditional strategies that include discreet, appointment-only showrooms and made-to-order jewellery. Some strip out costs while attempting […]

Read More

From Louis Vuitton to Bottega Veneta, Ordre Group Is Powering Luxury Latest Tech Moves

JING DAILY The Ordre Group has been quietly powering the fashion metaverse since before the word even appeared in the dictionary. Despite remaining under the average consumer’s radar, the leading technology firm has guided a number of luxury brands and retailers (including Louis Vuitton, Loewe, The Row, and Bottega Veneta) towards innovation.  Last month, the group teamed […]

Read More

What’s Next for the Luxury Market? 

J.P. Morgan Insights The luxury market should see two vastly different dynamics playing out in the coming months. How will this impact luxury shoppers and brands?  During the current cost-of-living crisis, consumers are cutting back on spending — but demand for luxury goods remains high. In the fourth quarter of 2022, the luxury market grew 7% […]

Read More

What Does the ‘Quiet luxury’ Movement Mean For How Luxury Brands Communicate?

It feels like we’ve reached the peak of something. An era of creativity that didn’t shout, but screamed. Stole our attention with unlikely collaborations and delighted us with technological innovations. Call it the era of maximalism. But on the runways that set the tone for the industry, a trend is emerging that suggests we’re entering […]

Read More

Six things you didn’t know about Middle Eastern Fashion

By Isabel Tapp, Founder of Luxury Communications Council, GCC Chapter It’s often not until they holiday in Marrakech, that people realise Yves Saint Laurent isn’t French. Originally born in Algeria, the designer lived half the year in Morocco, bringing inspired designs back to France, then onto the world of fashion. And there were many more […]

Read More

Transformation of London’s Iconic Sloane Street Begins

30th March 2023: The transformation of London’s iconic Sloane Street has begun. Set to be the most significant streetscape improvements since it was originally commissioned by the 1st Earl Cadogan in the 18th Century, the project – funded by Cadogan and delivered in partnership with Kensington and Chelsea Council – will transform and enhance this […]

Read More

Why Private Jet Travel is Taking Off in the Middle East

By Isabel Tapp, Founder of Luxury Communications Council, GCC Chapter Despite economic headwinds and recessions looming in Europe, demand for private jets in the Middle East and Africa is taking off. Buoyed by Expo 2020 and the World Cup in Qatar, the private aviation sector grew by 25% in 2022 year-on-year according to the Middle […]

Read More

How Luxury Brands Can Help the Movement to Save the Planet

It’s spring. New life is waking up and blooming. So we wanted to turn our attention to nature and think about how luxury — always at the vanguard of culture — is rising to the defining challenge of the age: climate change. While fashion and sustainability are often seen as contradictory, we think that brands, […]

Read More

How the UAE Continues to Redefine Luxury Hospitality

By Isabel Tapp, Founder of Luxury Communications Council GCC Chapter The UAE is home to some of the world’s most opulent hotels. From the newly opened Atlantis The Royal to the iconic Burj Al Arab, the country offers unparalleled luxury when it comes to hospitality, always pushing both architectural and hospitality boundaries. With the tallest […]

Read More

The Future of Luxury Hospitality, Through the Wellness Lens.

We’re into our fourth year of the pandemic. Four years that have completely shifted our attitude toward health, wellness and overall well-being. People understand the consequences of their choices, more than ever and we’re able to quantify everything from our ability to sleep, digest, burn fat, calorie intake and steps. Constantly. Wellness has become a […]

Read More

The Luxury Report: The State of the Industry in 2023 and Beyond

LCC’s Digital Agency Partner Matter Of Form work extensively with timeless brands to push their respective categories forward. From nuanced identities and post-aspiration to omni and high-tech wellness, Matter Of Form’s annual report scans the luxury landscape to find future-defining macro trends for the short, medium and long term. The report highlights the crucial spaces top brands need […]

Read More

The Brands the Wealthy Buy

The wealthiest consumers are some of the most valuable clients a luxury brand can acquire. Aside from their reassuringly deep pockets, they often exhibit greater loyalty in their brand patronage, particularly where overall brand experience and service levels exceed their expectations – once they are happy with a brand, they have no reason to leave. […]

Read More

How Artificial Intelligence will Revolutionise the Luxury Industry

By Rosie Shephard, Founder, Luxury Communications Limited In 2023, the luxury industry is set to be disrupted by the advancements in artificial intelligence (AI). AI technology has been making strides in various industries and is now poised to revolutionize the luxury market. With the help of AI, luxury brands will be able to offer a […]

Read More

Preparing for a Post-Covid World: the Future of Luxury Travel Retail

Tong answers your burning questions about China What’s changed in China’s approach to Covid? If we recall the protests from late last year, we can pinpoint the origin of this change in policy. In November 2022, after three years of increasingly strict lockdowns, Chinese society took to the streets to vent frustration at the government’s […]

Read More

The Magic of the Window Display

Just before Christmas, Rankin Creative were obsessing over the show-stopping power of window displays, as brands surpassed themselves to create festive magic. A fair few of us are (sadly) old enough to remember the 1980s Kim Cattrall, Andrew McCarthy, hit Mannequin, and found ourselves debating just what it is about this medium that makes it […]

Read More

What China’s reopening means for luxury

This month we received the big news that China is reopening its borders to foreign travel, but challenges are expected to persist for at least the first quarter of 2023…. Full article

Read More

Dame Vivienne Westwood: fashion designer dies aged 81

A look at LCC Member brand Vivienne Westwood and her life following her death last month…. Full article

Read More

New luxury hospitality spots opening up in 2023

A reminder of the best of the luxury new hospitality spots opening up in 2023 all over London. Featuring… The Peninsula London, Raffles London at The OWO, 1 Hotel, Sun Street, The Broadwick, Art’otel Battersea, Ruby Zoe Full article

Read More

Misconceptions about the United Arab Emirates and Luxury

By Isabel Tapp, Founder of Luxury Communications Council, GCC Chapter With Ferraris at every corner, palatial malls and women swinging their designer handbags, it’s easy to leap to conclusions about what luxury is to those living in the United Arab Emirates. As a country with one of the highest disposable incomes in the world and […]

Read More

Key Learnings from the LCC Leaders Forum 2022

Rosie Shephard, Founder of the LCC, shares her learnings from the Leaders Forum “Scale is tacky” – Adam Baidawi, Editorial Director, GQ. Luxury brands should bring back intimacy in everything you do. New luxury is about self expression and diversity of mind, body and attitude. Brands should find a particular group of people who you want to reach and hone in on them to […]

Read More

Why entertainment is the most powerful playground for today’s luxury brands.

“Even in the highest echelons of luxury, people don’t just buy products, they buy brands – and increasingly brands that talk to who they are and demonstrate a sense of shared value. Traditional advertising doesn’t do enough to let you build truly emotional connection with your audience, brands have to be more innovative and take […]

Read More

Why luxury brands are flocking to the Middle East

By Isabel Tapp, Founder of Luxury Communications Council, GCC Chapter – No one was spared during the pandemic, least not the luxury sector. The luxury market declined during Covid and as many in Europe and around the world face a cost of living crisis and impending recession, there’s no doubt challenges lay ahead.  But this […]

Read More

Why Virtual Shopping Still Matters for the Holidays

BY MADELEINE SCHULZ November 29, 2022 Virtual shopping — a new feature of the holiday season in recent years — has matured. Many brands are shifting to standalone digital stores to boost purchases and data insights, while embracing gamification and social shopping. Stores are open for the holidays, and virtual shopping — a critical tool at […]

Read More

The Risks of Celebrity Marketing

By Pierre Mallevays 29 November 2022 Kanye West’s fall from grace is going to cost Adidas $250 million this year alone. “Lipstick King” Austin Li left brands in the lurch during a crucial selling period in China before making a miraculous reappearance on Alibaba’s Taobao in September, attracting 50 million viewers. Johnny Depp’s defamation case drove […]

Read More

This Year, Fashion Gamified. But What Were The Best Luxury Fashion Gaming Collabs Of 2022?

By Bethanie Ryder 1 December 2022 Luxury houses across the globe are leveling up their efforts in gaming collabs — working with titles from Zepeto to Fortnite. It’s proof that the sector is still at the top of its game when it comes to winning over fans.  With the video game market estimated to exceed $200 billion (1.4 […]

Read More