Intelligence

LCC Intelligence is a regular luxury focused intelligence newsletter with curated industry news, trends and best-practice case studies. It is distributed to all LCC Members as well as a wider marketing and communications team database

The fashion leaders ’embarrassed’ to be in the industry

The Danish brand heads open up about the complexities of being climate-conscious in the fashion industry, sharing that they are striving for B Corp certification as part of the brand’s future-proofing efforts. Written by: Leah Dolan for CNN When asked how they turned Ganni into the formidable fashion brand it is today, husband-and-wife co-founders Nicolaj […]

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The Secrets to a Successful NFT Drop

The reasons some fashion NFTs are successes and others fall flat goes beyond having big, recognisable brands involved and comes down to factors like their creativity, audience and value for the price. By  Marc Bain for Business of Fashion KEY INSIGHTS The best NFT projects have a few things in common, like creativity, appeal to […]

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In the fantastical metaverse, fashion still craves realism

Idoru, a new app, lets users build their identities from the ground up, unlocking new learnings about what people want to wear and look like in the metaverse. BY MADELEINE SCHULZ for Vogue Business A new app is helping people find their true-to-life style and identity in the metaverse, where fantastical fashion has taken a front […]

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The Secret To Unlocking Luxury Brands’ Pricing Power

By Daniel Langer for JING Daily One of the biggest hurdles in pricing is often preconceived belief. It’s human nature to assume that because something apparently makes sense, it should always be the case. A little more than a decade ago I developed a luxury pricing tool that I named the Luxury Index (LI). It’s […]

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Gen Z loves shopping hauls. Can they ever be sustainable?

By Lucy Maguire for Vogue Business Younger generations can’t get enough of watching people try on “hauls” of clothing on TikTok and YouTube. Previously associated with ultra-fast fashion brands, now secondhand platforms are seizing the opportunity. Creator and curve model Remi Bader started posting weekly hauls on TikTok during the pandemic. In the two years […]

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The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever

By Marc Bain for Business of Fashion The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets. Between TikTok’s explosive rise and Instagram’s new emphasis on Reels, one social-media trend is clear: video is king. For fashion businesses, that marks a momentous shift […]

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How China’s Gen Z Threatens Luxury As We Know It

By Daniel Langer for JING Daily One of the biggest disruptors ever for the luxury industry is a new generation that has a drastically different worldview than previous ones: Generation Z is massively changing the face of luxury brands worldwide. While some groups, Gucci, Balenciaga, IWC, and Louis Vuitton in particular, have already, at least in part, […]

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Luxury Thrives Even as Consumers Feel Effects of Inflation, Rising Costs

By REUTERS for Business of Fashion Luxury brands including Hermès, Louis Vuitton and Fendi continue to sell their most expensive products, despite an ongoing, global cost of living crisis. While millions are fretting whether they can afford another $1,000 on energy this year, others are still splashing out on $10,000 Hermes handbags as soaring prices […]

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Tiffany Turns NFTs Into Wearable Jewelry

By Walter Loeb for Forbes It has happened. Tiffany & Co. is leaping into the crypto age by offering owners of Cryptopunk NFT’s called NFTiB. The initiative was started by Cryptopunk and Tiffany’s EVP for product and communication Alexandre Arnault. (He is the son of Bernard Arnault CEO of LVMH.) In April Alexandre Arnault was […]

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Metaverse and NFT Myopia: 3 Common Mistakes of Luxury Brands

By Daniel Langer for JING Daily Recently I was pulled into a complex global metaverse project for a European luxury brand that involved, among other elements, NFTs and games. It took only a brief audit of the project to recommend canceling every single aspect of it and doing a complete reboot. The reason taps into […]

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What Will a Recession Mean for the Luxury Market?

By Tamison O’Connor for Business of Fashion KEY INSIGHTS Luxury tends to fare better than other sectors during a downturn because of its exposure to high-income consumers, but it’s not recession proof. A downturn will squeeze middle class shoppers and make high-spending clients more discerning, an opportunity for those with strong brand DNA and a challenge […]

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Brand Collaborations and Cultural Appreciation: The View from TONG

Brand collaborations in China stir up a level of excitement unparalleled in many other markets. The regularity with which consumers are exposed to new, exciting crossovers is also much greater. Identifying trends among the vast array of collaborations to be found in China is crucial to understanding how brands can perfect this practice and identify […]

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Meet our Member: Susannah Clark, Senior VP Communications and Executive Board Member, Farfetch

What is luxury to you? Luxury to me after a couple of years without being able to is getting back to travelling. I write this while on holiday in Ibiza. Not only does travel broaden your horizons, it’s giving me a chance to wear all the fab summer clothes and accessories  I’ve been buying on […]

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The wealthy and their resources

By Winston Chesterfield Understanding the wealthy is challenging. They are a secretive and private group – and with good reason to be so. They are pursued by luxury brands the world over for their immense buying power, making them feel hunted, like exotic beasts. Of course, the major reason for this is that they have […]

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Meet our Member: James Wheatcroft, Senior VP of Marketing Northern Europe, Accor

What is luxury to you? Luxury is the perfect balance of time, effortlessness and care. Time is the currency of true luxury. Luxury should be effortless – this is where the incredible and implacable service culture of luxury hospitality truly shines. Care is a word I like to associate with luxury – for me it […]

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LCC Opens a Dubai Chapter

The Luxury Communications Council is expanding its network to Dubai. The Dubai chapter will be open in May 2022 and will be led by Isabel Tapp. The Dubai chapter will aim to bring together the luxury experts and marketing and communication figures in Dubai and across the GCC region. Isabel is recognised as one of […]

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Vogue’s Global-Local Balancing Act

By CASEY HALL for BUSINESS OF FASHION KEY INSIGHTS A major restructuring at Vogue has put global editorial direction in the hands of Anna Wintour and led to greater global content sharing. New editors at Vogue’s international editions are pushing a mix of global and local content to international audiences in Europe, Asia and beyond. […]

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How The Fashion Industry Plans To Utilize TV More For Marketing

BY JOSH WILSON for FORBES Overall several years of TV drama have – intentionally or unintentionally – started far-reaching fashion trends. Now mainstream and boutique brands want to capitalize more on the TV market. The Netflix NFLX +2.1% Shop launched last year to service this ongoing trend of innate brand sponsorship in TV. From Drake’s NOCTA and Top Boy to Bridgerton and The […]

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From Jacquemus to Balenciaga: Luxury fashion brands go hyperphysical

BY KATI CHITRAKORN for VOGUE BUSINESS  Expect lots of splashy blue at Le Bleu, a fun pop-up that opened this week at London’s Selfridges. Designer Simon Porte Jacquemus has reimagined his bathroom, no less, for a retail concept that overloads the senses to playful effect and replicates the sense of humour that ripples through Jacquemus’s […]

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Meet our Member: Larisa Klitsinari, Communications & PR Manager, De Beers

What is luxury to you? Traditionally ‘luxury’ has been about quality, elegance and heritage but going forward aspects like innovation and originality will become more important. When I buy a luxury product or experience it is because it evokes feelings of joy and pleasure as well as a trust in craftsmanship and quality. For me […]

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What’s important to landlords when partnering with luxury brands?

By Charlotte Roberts of Bruce Gillingham Pollard Collaboration has been talked about a lot in the past but we’re now seeing far more substance in the way in which landlords are seeking to partner with brands. Changing attitudes to issues such as sustainability, diversity and social responsibility have major implications for both landlords and the […]

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Balenciaga’s new London store is Demna’s version of “modern luxury”

The fast-growing Kering luxury brand unveils its largest store in Europe on London’s most exclusive shopping street. We take a look at creative director Demna’s new approach to in-store retail. By Kati Chitrakorn for Vogue Business Balenciaga’s new London flagship, two years in the making and set back by Covid delays, looks as if it […]

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The next era of brand-hotel partnerships

Luxury brands have long supplied hotel bathroom products and sold goods in the lobby. Now, deeper partnerships are forming with hotels. A win-win scenario? By Kati Chitrakorn for Vogue Business Fila, the global sports brand owned by Chinese sportswear giant Anta Sports, had some surprising news in March. After years of working to premiumise its image and […]

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Meet our Member: Madeleine Macey, Chief Marketing Officer, Liberty

What is luxury to you? As the years go by I find this question harder to answer. I find the word ‘luxury’ is overused and undervalued. For me, it’s moved from an object to a state of being – Luxury is about having choice and having time to make that choice.  What is the biggest […]

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Women of Impact: Our picks for 2022

LCC is celebrating International Womens Day by gathering the top three women who we think are set to make major contributions in 2022. 1. NAOMI HEATON, Founder and CEO of The Other House Naomi Heaton is an inspiring female CEO for her incredible success as Founder and Chairman of London Central Portfolio and now in her […]

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London hotels: The most luxurious new openings of 2022

Written by Zoe Gunn for Luxury London UK Reserve your room at the hottest new stays in town There’s a reason London hotels are renowned around the world. Yes, Paris offers romance and refinement and New York boasts trendsetting restaurants, but there’s a certain tradition of pomp and ceremony to be found at London’s finest […]

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Booming Luxury Sales to Test Fashion’s Climate Commitments

Written by Sarah Kent and Rachel Deeley LVMH, Kering and Hermès are among the companies that have yet to set absolute targets to cut greenhouse gas emissions in their supply chains. KEY INSIGHTS Big companies’ climate commitments are facing scrutiny for being less ambitious than they appear. A BoF analysis of 30 of the world’s […]

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What Can Luxury Brands Learn About Storytelling From Gucci?

Written by Daniel Langer for JING Daily Brand storytelling is one of the most challenging tasks for any brand. But for luxury brands, it is even more critical than for any other category. Very few brands excel in this endeavor; Gucci is one of them. Kering, one of the leading luxury groups worldwide, just announced its […]

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What 2022 holds in store for luxury

Written by Lauren Indvik for the Financial Times The past two years should have been horrible for the €283bn luxury goods sector. Many of the usual triggers for high discretionary spending — confidence in the economy, international travel, social occasions — have been in short supply. Stores have closed, reopened and closed again; fashion shows […]

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Navigating the Chinese Luxury Space in 2022: The View from TONG

Written by Adam Knight of TONG China is currently undergoing one of the most profound periods of economic and social change since the country opened up in the 1970s and 80s, with 2022 looking likely to just as significant as 2021. GDP growth fell to just 4% in the fourth quarter of 2021, its slowest […]

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