Intelligence

LCC Intelligence is a regular luxury focused intelligence newsletter with curated industry news, trends and best-practice case studies. It is distributed to all LCC Members as well as a wider marketing and communications team database

Burberry will livestream its summer 2021 show on Twitch, becoming the first luxury fashion brand to broadcast on the platform

Business Insider: Burberry said it plans to become the first luxury retailer to livestream a fashion show on streaming service Twitch,  which is typically used for video games content. The British fashion house, which has more than 400 stores globally, will broadcast its Spring/Summer 2021 show on the streaming platform on September 17, it announced […]

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London Fashion Week under pressure from Covid-19 restrictions

Vogue Business: London’s first online fashion week back in June was a mixed bag, and the British Fashion Council’s hopes to strike the right balance by blending physical and digital have been scuppered by new Covid-19 restrictions. London Fashion Week is under pressure after new rules jeopardised plans to return to physical events. UK Prime […]

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Understanding luxury in India

With a population of 1.3 billion, making it the world’s second-most populous country, India is a potential luxury behemoth. But the emerging middle-class has yet to accrue the wealth to pivot to luxury purchases, and the sector remains small, valued at around $6 billion, according to Boston Consulting Group (BCG). Modern international luxury brands didn’t […]

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As companies try to address racism, a generic response is no longer enough

As companies try to address racism, a generic response is no longer enough~ Fast Company When JPMorgan Chase CEO Jamie Dimon took a knee with employees to signal support for the Black Lives Matter movement, the move brought more criticism than praise. Activists and Black business owners were quick to point out the bank’s recent history of […]

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Eight Ways ASEAN Consumer Habits Will Change by 2030

While COVID-19 will cause a significant economic impact with potential GDP contractions in 2020 and likely spilling over to 2021, the long-term fundamentals of the ten Association of Southeast Asian Nations (ASEAN) member states are on the cusp of a tremendous leap forward in socio-economic progress. Over the next decade, the region will be the […]

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What We Learned From London Fashion Week

The first fully digital fashion week from one of the four fashion capitals just ended. Was it any good? LONDON — This past weekend was always going to be unlike any London Fashion Week before. There were no live runway shows. No front row, backstage beauty scrum or heaving photographers’ pit; no mouthy security on […]

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Should Luxury Brands be Worried About Revenge Saving?

Liu Ting is a post-90 consumer who works at a boutique brand consultancy company in Shenzhen. The unexpected outbreak of COVID-19 forced her company to lay off half of the staff; fortunately her clients stayed but in financial terms, the experience left her in an anxious state of mind. Ting is now making changes to how she spends her […]

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Why Luxury Brands Aren’t Giving Up on Fashion Month

Major luxury houses are moving ahead with plans for live fashion shows in September despite coronavirus uncertainty. Cancelling live events far in advance — particularly those that rely on an international crowd — has been the norm since the coronavirus and lockdown measures to contain it rolled across the world this spring, with happenings scrapped or […]

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Business of Fashion: Why It’s So Difficult for Condé Nast to Change

Quoted from Business of Fashion- 1st July 2020 At a department-wide meeting in December 2019, Condé Nast Entertainment (CNE) President Oren Katzeff praised Vanity Fair’s “Six Degrees of Separation” as the latest hit series from the video department that created Vogue’s blockbuster “73 Questions” and Bon Appétit’s wildly popular Test Kitchen. But the producer who brought the Vanity Fair series […]

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How to Stretch Your Marketing Budget

Prices are falling on marketing channels ranging from billboards to Facebook ads, creating new opportunities for brands looking to get a bigger bang for their advertising buck. ~ Business of Fashion In Soho, the streets are empty, save for the occasional health-care worker or jogger hustling past luxury storefronts that were boarded up in the […]

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What’s Next for Resale? Secondhand fashion platforms like Poshmark, Depop and Thredup are seeing high demand during the pandemic. But will it last?

Business of Fashion: Louis Shapero was a casual user of the resale platform Depop before the pandemic. But with retail shut down across Europe and North America, his once-sleepy online storefront is suddenly buzzing. The 22-year-old British university student says he’s handled dozens of sales for Stone Island sweatshirts, Van X  Supreme sneakers and other streetwear items […]

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What buyers want from digital showrooms

Vogue Business: Despite the availability of technologies for online buying and digital showrooms, brands were caught unprepared at the end of February, when the Covid-19 outbreak arrived in Europe. For the upcoming May and June season, buyers hope brands and showrooms will adopt formats similar to e-commerce sites, with high-resolution images, videos, zoom capabilities and […]

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Retailers in the West begin cautious reopening

Vogue Business: Fashion retailers are reopening through the month of May as lockdowns ease in Europe and North America, but they anticipate a cautious response from consumers. J. Crew is the latest US retailer to file for bankruptcy protection, but it’s unlikely to be the only one as losses mount for a broad swathe of […]

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