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The Future of Watches: The Pre-Owned Market Will Be Worth Up To $32 Billion
Watch brands must work hard to capitalise on the increasingly important second-hand market, while digital platforms will need to sharpen their business models. This article first appeared in the special edition of The State of Fashion: Watches and Jewellery, co-published by The Business of Fashion and McKinsey & Company. The pre-owned watch market is coming […]
Read MoreYoox to take on Depop, Ebay with new Hi_GuyZ! platform
The YNAP-owned online discount fashion retailer is launching a shopping space dedicated to Gen Z. Yoox Net-a-Porter Group’s president of fashion speaks exclusively with Vogue Business about the strategy. BY KATI CHITRAKORN31 MAY 2021 YOOX Yoox, the online luxury discount retailer owned by the Yoox Net-a-Porter Group, is making an ambitious play for Gen Z consumers by launching […]
Read MoreThe ‘Baby Birkin’ NFT and the legal scrutiny on digital fashion
By Maghan McDowell As digital fashion increases in value and relevance, brands must consider how they show up in the metaverse, including how much control they want over user-generated content. MASON ROTHSCHILD A “Baby Birkin” NFT, which was an animation of a baby growing in an Hermès Birkin bag, recently sold in a Basic.Space auction for the […]
Read MoreWhat the new customer loyalty looks like
Loyalty programmes need to step up. Brands are making theirs more personalised, interactive and socially relevant. BY KATI CHITRAKORN17 MAY 2021 SAM ROCK FOR LACOSTE Are customer loyalty programmes fit for purpose? For luxury companies seeking a competitive edge in a post-pandemic world, that’s become a pressing question. Through customer loyalty programmes, luxury brands have an […]
Read MoreWhat Facebook’s New Tools Mean for the Influencer Marketing Industry
Business of Fashion, BY ALEXANDRA MONDALEK The social media giant is launching services that will help influencers better monetise their followings. But in the longterm, these changes may not best serve creators or brands. Every change Instagram implements seems to spark influencer anger. Algorithm changes purportedly hide their content; removing “likes” supposedly makes content seem less appealing; making Reels and shopping […]
Read MoreInside Gucci and Roblox’s new Virtual World
BY MAGHAN MCDOWELL Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation. First came the Gucci Garden Archetypes installation in the brand’s Florence palazzo, a physical recreation of 15 of Gucci’s most fantastical advertising campaign sets. Now comes another Garden, open to the world and time-zone agnostic. […]
Read MoreWhy Luxury Brands Need to Think Like Media Platforms
Jing Daily, Avery Booker, April 2021 Key Takeaways: Consumers now demand to be entertained by branded content, with longer and more immersive formats holding stronger appeal. Taking a “media platform” approach to marketing content is a key to closing the loop between attracting consumer attention and making sales. It’s not a question of if, but […]
Read MoreNavigating the Post-Pandemic Job Market
Insights from Yvonne Pengue, Director of ‘Spot on Minds’ recruitment agency What advice would you give to someone looking for a new role in luxury comms / marketing? The requirements for senior roles in Marketing have changed over the past few years. The coronavirus crisis has accelerated the transition to a digital future. Companies have […]
Read MoreHow Optimism is at the Core of what we do in Comms
Victoria Henson, Managing Partner, Peretti Optimism… a word we have all needed to hear and say during this past year. A word that for some of us has given hope, and for others has kept us sane. Spreading positivity in challenging times is not only a breath of fresh air but a necessity – and […]
Read More10 minutes with Nicky Eaton, Christie’s Head of Communications & Content EMEA
Do you think the role of the comms / marketing director is changing? Communications leads are finally being seen as a valued strategic business adviser. Sitting at its heart and joining the dots, troubled times such as we’ve just experienced always shine a light onto what’s important within a company, and comms increasingly is being […]
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