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The fashion leaders ’embarrassed’ to be in the industry

The Danish brand heads open up about the complexities of being climate-conscious in the fashion industry, sharing that they are striving for B Corp certification as part of the brand’s future-proofing efforts. Written by: Leah Dolan for CNN When asked how they turned Ganni into the formidable fashion brand it is today, husband-and-wife co-founders Nicolaj […]

The Secrets to a Successful NFT Drop

The reasons some fashion NFTs are successes and others fall flat goes beyond having big, recognisable brands involved and comes down to factors like their creativity, audience and value for the price. By Marc Bain for Business of Fashion KEY INSIGHTS The best NFT projects have a few things in common, like creativity, appeal to […]

In the fantastical metaverse, fashion still craves realism

Idoru, a new app, lets users build their identities from the ground up, unlocking new learnings about what people want to wear and look like in the metaverse. BY MADELEINE SCHULZ for Vogue Business A new app is helping people find their true-to-life style and identity in the metaverse, where fantastical fashion has taken a front […]

The Secret To Unlocking Luxury Brands’ Pricing Power

By Daniel Langer for JING Daily One of the biggest hurdles in pricing is often preconceived belief. It’s human nature to assume that because something apparently makes sense, it should always be the case. A little more than a decade ago I developed a luxury pricing tool that I named the Luxury Index (LI). It’s […]

Gen Z loves shopping hauls. Can they ever be sustainable?

By Lucy Maguire for Vogue Business Younger generations can’t get enough of watching people try on “hauls” of clothing on TikTok and YouTube. Previously associated with ultra-fast fashion brands, now secondhand platforms are seizing the opportunity. Creator and curve model Remi Bader started posting weekly hauls on TikTok during the pandemic. In the two years […]

The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever

By Marc Bain for Business of Fashion The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets. Between TikTok’s explosive rise and Instagram’s new emphasis on Reels, one social-media trend is clear: video is king. For fashion businesses, that marks a momentous shift […]

How China’s Gen Z Threatens Luxury As We Know It

By Daniel Langer for JING Daily One of the biggest disruptors ever for the luxury industry is a new generation that has a drastically different worldview than previous ones: Generation Z is massively changing the face of luxury brands worldwide. While some groups, Gucci, Balenciaga, IWC, and Louis Vuitton in particular, have already, at least in part, […]

Luxury Thrives Even as Consumers Feel Effects of Inflation, Rising Costs

By REUTERS for Business of Fashion Luxury brands including Hermès, Louis Vuitton and Fendi continue to sell their most expensive products, despite an ongoing, global cost of living crisis. While millions are fretting whether they can afford another $1,000 on energy this year, others are still splashing out on $10,000 Hermes handbags as soaring prices […]

Tiffany Turns NFTs Into Wearable Jewelry

By Walter Loeb for Forbes It has happened. Tiffany & Co. is leaping into the crypto age by offering owners of Cryptopunk NFT’s called NFTiB. The initiative was started by Cryptopunk and Tiffany’s EVP for product and communication Alexandre Arnault. (He is the son of Bernard Arnault CEO of LVMH.) In April Alexandre Arnault was […]

Metaverse and NFT Myopia: 3 Common Mistakes of Luxury Brands

By Daniel Langer for JING Daily Recently I was pulled into a complex global metaverse project for a European luxury brand that involved, among other elements, NFTs and games. It took only a brief audit of the project to recommend canceling every single aspect of it and doing a complete reboot. The reason taps into […]

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