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LVMH’s rebound: Louis Vuitton, Dior and e-commerce drive growth

The company’s fashion and leather goods division rose 52 per cent in the first quarter, exceeding expectations. BY LAURE GUILBAULT14 APRIL 2021SHARE LOUIS VUITTON LVMH has started the 2021 financial year with a return to sales growth led by demand for fashion and leather goods from Asia and US shoppers, even as its European store network […]

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London hotels team up to encourage bookings

13 Apr 2021 by Hannah Brandler, Business Traveller As hotels gear up to reopen on May 17, a collection of properties in London has teamed up to offer discounted stays and “value-added packages” to encourage bookings in the capital. Organised by marketing agency MMGY Global, Hotel Week London will comprise exclusive offers and rates at […]

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What luxury brands can learn from a niche card game

We’re Not Really Strangers has used the elemental power of conversation to build a community of three million followers on TikTok and Instagram in double-quick time. Valentino, Coach and DVF all want in. BY KATI CHITRAKORN12 APRIL 2021 WE’RE NOT REALLY STRANGERS It’s all about the community. In a nutshell, that’s why luxury brands ranging from […]

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The Next Generation of Watch Buyers

By Diana Pearl, The Business of Fashion The watch market, long focused on men of a certain age, is getting a boost from women and younger consumers thanks to the rise of watch-focused social media accounts and more youth-focused marketing. The watch industry has spent the last decade wooing young people with global marketing campaigns […]

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Anya Hindmarch to Open Five-Store ‘Village’ in London as Part of New Retail Strategy

By Tamison O’Connor, Business of Fashion The unusual retail concept will bring the brand’s playful wit to life through a mix of spaces dedicated to product, pop-up activities and a café. Anya Hindmarch has never been one to do things by halves. Londoners may remember Valentine’s Day in 2018, when her namesake brand, known for […]

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The Reason Bottega Veneta Left Instagram

By Alice Cary, British Vogue When Bottega Veneta vanished from Instagram, it was something of a virtual mic drop. At the start of the year, news broke that the cult brand had deleted its social media accounts, prompting much speculation around why. Maybe creative director Daniel Lee had decided to focus on organic promotion courtesy of […]

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Post-pandemic playbook: The return to physical marketing

Mansur Gavriel, Loewe and other luxury brands are leaning into traditional analogue marketing as a way to cut through the noise online and connect with consumers at home. This is the first in a new series unravelling the post-pandemic shifts from consumer behaviours to luxury store footprints. Luxury brands are betting on traditional forms of […]

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What A New Wave of Italian M&A Means for Fashion

Italian fashion entrepreneurs are adding new brands to their stables. How could recent deals like OTB’s acquisition of Jil Sander and Moncler’s purchase of Stone Island shift the sector? By Business of Fashion Carlo Rivetti had always turned down offers to buy his brand, Stone Island, wary that a new owner would scale up too […]

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The Changing Behaviours of the HNWI

 by Winston Chesterfield, Founder, Barton. Has your the focus of your client work changed over the past year as a result of the pandemic? Some of the work has definitely changed. Lots of clients are looking to the future beyond the pandemic, trying to understand how attitudes may change and whether their business is exposed […]

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An insight into Post Pandemic spending

by Jayne Alexander, Managing Director, The Dovetail Agency The events of the past year have, unquestionably, been difficult for large numbers of people. Yet, as we begin to find our way out of the pandemic, it is vital that we start to look for the positives, and to determine how we can best recast recent […]

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