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What Does a Winning Post-Covid Marketing Plan Look Like?
Business of Fashion: Crisis-driven cuts to marketing budgets have been anything but uniform. Here’s where CMOs are placing their bets next year. NEW YORK, United States — LNDBRG, a contemporary brand that specialises in elevated staples, took out an advertisement in the August issue of Vogue. It might be the last one for a while. “When things […]
Read MoreThe Covid-era Communications Strategy
Expert insights from Jayne Alexander, Managing Director of The Dovetail Agency Since the Covid19 outbreak, have you been working with clients in a different way? Since the Covid-19 outbreak, we have all had to adapt our styles to working remotely, across our internal team as well as with our client teams. Communication has never been […]
Read MoreeBay v Amazon: who will win the luxury fashion war?
The Telegraph: Will you add a Roland Mouret skirt to your basket alongside pet food? Who doesn’t love a bargain? Some of my happiest retail therapy moments unfolded in Bicester Village, schmoozing those omnipotent assistants in the Marni, Celine, Dior and Loewe stores. They’re the people with the true power in fashion – they know […]
Read MoreBusiness of Fashion: Can Amazon Crack the Luxury Market This Time?
Business of Fashion: The American e-commerce giant has been trying to lure luxury fashion brands to its platform for years. Now, it’s new, mobile-only ‘Luxury Stores’ launch aims to adapt the successful template set out by Alibaba’s Tmall for its customers. Quoted from Business of Fashion – September 2020 Amazon’s first fashion ad ran in […]
Read MoreBurberry will livestream its summer 2021 show on Twitch, becoming the first luxury fashion brand to broadcast on the platform
Business Insider: Burberry said it plans to become the first luxury retailer to livestream a fashion show on streaming service Twitch, which is typically used for video games content. The British fashion house, which has more than 400 stores globally, will broadcast its Spring/Summer 2021 show on the streaming platform on September 17, it announced […]
Read MoreLondon Fashion Week under pressure from Covid-19 restrictions
Vogue Business: London’s first online fashion week back in June was a mixed bag, and the British Fashion Council’s hopes to strike the right balance by blending physical and digital have been scuppered by new Covid-19 restrictions. London Fashion Week is under pressure after new rules jeopardised plans to return to physical events. UK Prime […]
Read MoreUnderstanding luxury in India
With a population of 1.3 billion, making it the world’s second-most populous country, India is a potential luxury behemoth. But the emerging middle-class has yet to accrue the wealth to pivot to luxury purchases, and the sector remains small, valued at around $6 billion, according to Boston Consulting Group (BCG). Modern international luxury brands didn’t […]
Read MoreAs companies try to address racism, a generic response is no longer enough
As companies try to address racism, a generic response is no longer enough~ Fast Company When JPMorgan Chase CEO Jamie Dimon took a knee with employees to signal support for the Black Lives Matter movement, the move brought more criticism than praise. Activists and Black business owners were quick to point out the bank’s recent history of […]
Read MoreEight Ways ASEAN Consumer Habits Will Change by 2030
While COVID-19 will cause a significant economic impact with potential GDP contractions in 2020 and likely spilling over to 2021, the long-term fundamentals of the ten Association of Southeast Asian Nations (ASEAN) member states are on the cusp of a tremendous leap forward in socio-economic progress. Over the next decade, the region will be the […]
Read MoreWhat We Learned From London Fashion Week
The first fully digital fashion week from one of the four fashion capitals just ended. Was it any good? LONDON — This past weekend was always going to be unlike any London Fashion Week before. There were no live runway shows. No front row, backstage beauty scrum or heaving photographers’ pit; no mouthy security on […]
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