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Meet our new Member: Nicolas Streff, Global Brand & Corporate Communications Director, Belmond
What is luxury to you? Travel has always genuinely been a luxury to me; this became even more apparent during the pandemic. It is no longer a simple act of consumption and something that some – too many? – of us took for granted. The ability to go somewhere – near or far – and […]
Read MoreGQ’s New Masculinity Goes Global
By Chantal Fernandez GQ is taking a progressive vision of masculinity global – one that’s more about exuberant personal style than suits and ties. The September issue of Condé Nast’s men’s fashion magazine will feature the same cover star, Canadian singer The Weeknd, in 19 of 21 international editions, plus a portfolio of emerging musicians in […]
Read MoreReaching New Audiences & The Power of Partnerships
By Alice Jackson, The Dovetail Agency Recent worldwide lockdowns and the resulting change in consumer behaviour have pushed luxury brands to re-evaluate commercial and communication strategies. Reaching and engaging with new (U)HNW audiences, particularly those who have accumulated spending power, is now considered paramount for brands to succeed. It is no secret, today’s new ‘normal’ […]
Read MoreThe Dawn of the Untethered Frequent Flyer
By Colin Nagy With business travel down, is there a future where we see a surge in free agents untethered to loyalty plans? This might be on the horizon for certain segments.— Colin Nagy Pre-Covid, airline status was a bragging right of a certain tier of the traveling public. Road warriors would rack up the miles, […]
Read MoreThe Art of Going Dark on Social
By Alexandra Mondalek Countless fashion and beauty brands push out hundreds of social media posts weekly, across Instagram, TikTok, Twitter and more. It was newsworthy, then, when a few brands went dark, ceasing to post new content or disabling their platforms altogether. Consumers and press alike wondered what to make of the move, which is […]
Read MoreFrom Dior to Chanel, luxury bets big on YouTube
Brands are reporting impressive levels of response to long-form luxury fashion videos on YouTube with informed and educational content. Creators, designers and tech experts weigh in. BY LUCY MAGUIRE6 JULY 2021 DIOR Gucci hosted a fake talk show. Prada designers Miuccia Prada and Raf Simons held a buzzy post-show Q&A. YouTube, already a staple platform for industry leaders […]
Read MoreThe Pavilions Hotels & Resorts Becomes First International Hotel Group to Accept Cryptocurrency
By Luxury Travel Magazine The Pavilions Hotels & Resorts has enhanced its guest experiences by becoming the first international boutique hotel group to accept cryptocurrencies from any country for hotel bookings, leading the tourism industry into the future of secure online payments. Partnering with UK-based, world-leading global crypto-payment gateway, Coindirect, all of The Pavilions’ hotels […]
Read MoreThe Future of Watches: The Pre-Owned Market Will Be Worth Up To $32 Billion
Watch brands must work hard to capitalise on the increasingly important second-hand market, while digital platforms will need to sharpen their business models. This article first appeared in the special edition of The State of Fashion: Watches and Jewellery, co-published by The Business of Fashion and McKinsey & Company. The pre-owned watch market is coming […]
Read MoreYoox to take on Depop, Ebay with new Hi_GuyZ! platform
The YNAP-owned online discount fashion retailer is launching a shopping space dedicated to Gen Z. Yoox Net-a-Porter Group’s president of fashion speaks exclusively with Vogue Business about the strategy. BY KATI CHITRAKORN31 MAY 2021 YOOX Yoox, the online luxury discount retailer owned by the Yoox Net-a-Porter Group, is making an ambitious play for Gen Z consumers by launching […]
Read MoreThe ‘Baby Birkin’ NFT and the legal scrutiny on digital fashion
By Maghan McDowell As digital fashion increases in value and relevance, brands must consider how they show up in the metaverse, including how much control they want over user-generated content. MASON ROTHSCHILD A “Baby Birkin” NFT, which was an animation of a baby growing in an Hermès Birkin bag, recently sold in a Basic.Space auction for the […]
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