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How Artificial Intelligence will Revolutionise the Luxury Industry

By Rosie Shephard, Founder, Luxury Communications Limited In 2023, the luxury industry is set to be disrupted by the advancements in artificial intelligence (AI). AI technology has been making strides in various industries and is now poised to revolutionize the luxury market. With the help of AI, luxury brands will be able to offer a […]

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Preparing for a Post-Covid World: the Future of Luxury Travel Retail

Tong answers your burning questions about China What’s changed in China’s approach to Covid? If we recall the protests from late last year, we can pinpoint the origin of this change in policy. In November 2022, after three years of increasingly strict lockdowns, Chinese society took to the streets to vent frustration at the government’s […]

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The Magic of the Window Display

Just before Christmas, Rankin Creative were obsessing over the show-stopping power of window displays, as brands surpassed themselves to create festive magic. A fair few of us are (sadly) old enough to remember the 1980s Kim Cattrall, Andrew McCarthy, hit Mannequin, and found ourselves debating just what it is about this medium that makes it […]

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What China’s reopening means for luxury

This month we received the big news that China is reopening its borders to foreign travel, but challenges are expected to persist for at least the first quarter of 2023…. Full article

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Dame Vivienne Westwood: fashion designer dies aged 81

A look at LCC Member brand Vivienne Westwood and her life following her death last month…. Full article

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New luxury hospitality spots opening up in 2023

A reminder of the best of the luxury new hospitality spots opening up in 2023 all over London. Featuring… The Peninsula London, Raffles London at The OWO, 1 Hotel, Sun Street, The Broadwick, Art’otel Battersea, Ruby Zoe Full article

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Misconceptions about the United Arab Emirates and Luxury

By Isabel Tapp, Founder of Luxury Communications Council, GCC Chapter With Ferraris at every corner, palatial malls and women swinging their designer handbags, it’s easy to leap to conclusions about what luxury is to those living in the United Arab Emirates. As a country with one of the highest disposable incomes in the world and […]

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Key Learnings from the LCC Leaders Forum 2022

Rosie Shephard, Founder of the LCC, shares her learnings from the Leaders Forum “Scale is tacky” – Adam Baidawi, Editorial Director, GQ. Luxury brands should bring back intimacy in everything you do. New luxury is about self expression and diversity of mind, body and attitude. Brands should find a particular group of people who you want to reach and hone in on them to […]

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Why entertainment is the most powerful playground for today’s luxury brands.

“Even in the highest echelons of luxury, people don’t just buy products, they buy brands – and increasingly brands that talk to who they are and demonstrate a sense of shared value. Traditional advertising doesn’t do enough to let you build truly emotional connection with your audience, brands have to be more innovative and take […]

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Why luxury brands are flocking to the Middle East

By Isabel Tapp, Founder of Luxury Communications Council, GCC Chapter – No one was spared during the pandemic, least not the luxury sector. The luxury market declined during Covid and as many in Europe and around the world face a cost of living crisis and impending recession, there’s no doubt challenges lay ahead.  But this […]

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